Digital marketing is a fast, dynamic landscape and for marketers to keep ahead of their competition, boosting brand awareness and sales they need to keep up to date with current trends, technologies, and strategies. Differentiating yourself and maintaining trust in the ever-changing marketing world seems to be getting easier, but only to those who are willing to adapt to the rapid-fire marketing. The more you can plan ahead, the better equipped you as an executive will feel in managing those changes when they happen.
In May of 2019, the Transformational CMO East Assembly in Boston, MA is a unique event that challenges our attendees to learn how to anticipate what’s next for the highly complex marketing environment that has emerged throughout the year through a series of executive education roundtables, keynote presentations, collaborative and educational workshops, and networking sessions with leading industry experts and our coveted advisory board over the course of 2 days.
You can say this is one of the most exclusive events of 2019, and spaces are reserved for the best in the business. If you’re a CMO looking to stay one step ahead of the digital world, reserve your seat today >
×Keith Todd Wilcox Columbia Business School, Professor of Marketing
Keith Wilcox is the Barbara and Meyer Feldberg Associate Professor of Marketing at the Columbia Business School. His research focuses on consumer judgment and decisionmaking,with an emphasis on how feelings influence self-control and motivation and luxurybranding. He has published numerous articles in leading academic journals including theJournal of Personality and Social Psychology, Journal of Marketing Research, Journal of Marketing and Journal of Consumer Research. Additionally, his research has been featured in several major media outlets including the New York Times, Time Magazine, Fox News and Wired Magazine. Keith has also spent several years consulting with companies on their advertising, branding and marketing strategy.
×Chris Curtin Chief Brand & Innovation Marketing Officer, VISA
×David Reibstein Professor of Marketing, Wharton School of Business