May 20, 2019 – May 21, 2019 GRAND HYATT ATLANTA, ATLANTA, GA
Digital marketing is a fast, dynamic landscape and for marketers to keep ahead of their competition, boosting brand awareness and sales they need to keep up to date with current trends, technologies, and strategies. Differentiating yourself and maintaining trust in the ever-changing marketing world seems to be getting easier, but only to those who are willing to adapt to the rapid-fire marketing. The more you can plan ahead, the better equipped you as an executive will feel in managing those changes when they happen.
In May of 2019, the Transformational CMO East Assembly is a unique event that challenges our attendees to learn how to anticipate what’s next for the highly complex marketing environment that has emerged throughout the year through a series of executive education roundtables, keynote presentations, collaborative and educational workshops, and networking sessions with leading industry experts and our coveted advisory board over the course of 2 days.
You can say this is one of the most exclusive events of 2019, and spaces are reserved for the best in the business. If you’re a CMO looking to stay one step ahead of the digital world, reserve your seat today >
×Steve Robinson Former Chief Marketing Officer, Chick-Fil-A
Steve Robinson is the former EVP and CMO of Chick-Fil-A ,Inc. Steve still serves as counsel for leadership development and community involvement on behalf of Chick-Fil-A. Prior to joining Chick-Fil-A, Steve was the director of marketing at Six Flags over Georgia, preceded by three other assignments with Six Flags, Inc.
Steve started his career as a marketing communications manager with Texas instruments in Dallas, TX.After beginning his Chick-Fil-A career as director of marketing, Steve went on to serve as Vice President and SVP, of the department before becoming Chief Marketing Officer. in his most recent role, he was responsible for overseeing all traditional marketing support, advertising, brand development innovation, menu innovation and hospitality strategies. he also served on the executive committee leadership team for the business for over 30 years. in that role, he helped lead the strategic planning process for the company.
In addition to serving on Chick-Fil-A’s board of directors since 2016, he also serves on several other boards: Family Life, A Ministry of Cru; Fellowship of Christian Athletes of Atlanta; Links Players International; Atlanta Hall Management and College Football Hall of Fame; the National Football Foundation; and the Advisory Counsel for Auburn University’s Harbert’s College of Business.
He holds an associate degree in business administration from Faulkner State Jr. College, a BS in Marketing from Auburn University, and a Masters in Advertising, from the Medill School of Journalism at Northwestern University.
Steve and his wife, Dianne, have two children and four grandchildren.
×Keith Todd Wilcox Columbia Business School, Professor of Marketing
Keith Wilcox is the Barbara and Meyer Feldberg Associate Professor of Marketing at the Columbia Business School. His research focuses on consumer judgment and decisionmaking,with an emphasis on how feelings influence self-control and motivation and luxurybranding. He has published numerous articles in leading academic journals including theJournal of Personality and Social Psychology, Journal of Marketing Research, Journal of Marketing and Journal of Consumer Research. Additionally, his research has been featured in several major media outlets including the New York Times, Time Magazine, Fox News and Wired Magazine. Keith has also spent several years consulting with companies on their advertising, branding and marketing strategy.
×Chris Curtin Chief Brand & Innovation Marketing Officer, VISA
×David Reibstein Professor of Marketing, Wharton School of Business