October 22, 2018 – October 23, 2018 FOUR SEASONS HOTEL DENVER, CO
This October, the 8th Transformational CMO Assembly in Denver is a unique event that challenges our attendees to learn how to anticipate what’s next for the highly complex marketing environment that has emerged throughout the year through a series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions with our industry experts and advisory board over the course of 2 days.
Steve is an expert at applying startup related techniques that stress leadership, speed and improved customer outcomes in complex organizations. His signature expertise focuses on the area of “Disruptive Innovation – Doing it and Leading it!" He is sought out for applying innovation leadership to large firms and startups alike. Steve acts as an “Innovation Accelerator” says Beth Comstock, Vice Chairwoman of General Electric. He brings a background of thought leadership in diverse categories such as the Internet-of-Things, consumer goods, technology, heavy industry, financial services, and healthcare.
Steve has launched a new partnership with Eric Ries, author of The Lean Startup, called the Corporate Entrepreneur Community. This is a peer-to- peer network of large enterprises sharing best practices and challenges to drive real entrepreneurial growth.Steve’s distinctions include being named a Marketer of the Year 2 times, Harvard Business Review author, and Chairman’s Award winner at both Citigroup and GE. Additionally, he launched the original Super Bowl Halftime show with none other than Michael Jackson.
×David Bell Professor of Marketing, Wharton School of Business, University of Pennsylvania
David is the Xinmei Zhang and Yongge Dai Professor at The Wharton School, where he
developed Wharton’s first course on digital marketing and e-commerce. David is an award-
winning teacher and researcher, and his articles have been published in all the premier academicmarketing journals. He is also author of Location is (Still) Everything: The Surprising Influenceof the Real World on How We Search, Shop, and Sell in the Virtual One (published in Portuguese and Mandarin for the Brazil and China markets, respectively), an authoritative book on how to win in the digital economy. David speaks globally on digital marketing and ecommerce for clients including Alibaba, Google, Haier, Nike, and Ralph Lauren. David is an early investor in leading digital economy companies including Bonobos (acquired by Walmart for $310m), Diapers.com (acquired by Amazon for $545m), Harry’s, Jet.com (acquired by Walmart for $3.3b), and Warby Parker. He is also a Partner at Idea Farm Ventures, a new New York City based permanent capital fund focused on seeding and incubating digital first consumer lifestyle brands. David holds a Ph.D. from the Graduate School of Business and an MS in Statistics, both from Stanford University.vestor and advisor to several digital-first brands such as Aloha, Bonobos, Cotopaxi, Dagne Dover, Harrys, and Warby Parker, among others. David is a New Zealand citizen and US permanent resident and received his PhD from the Graduate School of Business at Stanford University.