October 22, 2018 – October 23, 2018 FOUR SEASONS HOTEL DENVER, CO
This October, the 8th Transformational CMO Assembly in Denver is a unique event that challenges our attendees to learn how to anticipate what’s next for the highly complex marketing environment that has emerged throughout the year through a series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions with our industry experts and advisory board over the course of 2 days.
×Manjit Yadav Professor of Marketing , Texas A&M Mays Business School
Manjit S. Yadav is Macy’s Foundation Professor and Professor of Marketing, Mays Business School, Texas A&M University. Dr. Yadav obtained his Ph.D. in marketing from Virginia Tech.
Dr. Yadav’s current research focuses on marketing strategy in digital environments, particularly issues related to innovation and technological change. His work has been published in a number of leading journals, including Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Sloan Management Review. He is the Editor of AMS Review and a member of the Editorial Boards of Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, and Journal of Interactive Marketing. Dr. Yadav is a recipient of the Harold H. Maynard Award that recognizes an article published in Journal of Marketing “for its significant contribution to marketing theory and thought.”
Dr. Yadav has taught at the undergraduate (Strategic Digital Marketing, Product Management, Marketing Research), masters (Digital Strategy, Marketing Strategy, Product Innovation), and doctoral levels (Seminar in Consumer Behavior). He also teaches in the Mays Business School’s Center for Executive Development. Dr. Yadav is a recipient of the Faculty Distinguished Achievement Award in Teaching (Mays Business School, Texas A&M University).
Dr. Yadav’s presentations to industry groups focus primarily on strategic implications of digital technologies for marketing. Consulting and executive development assignments have been completed with The Guest Amenities Group, Halliburton, and Telecom Italia. Dr. Yadav co-chaired American Marketing Association’s Faculty Consortium on E-Commerce held at Texas A&M University.