September 13, 2018 – September 13, 2018 InterContinental San Francisco
Marketing has never been more complicated. Staying ahead of the latest trends and technology is a constant challenge for CMOs.
Increasingly, CMOs are seeking opportunities to gather together to debate the latest marketing trends. By working with our Members and Advisory Board, we are launching a series of 1-day events in major cities across the United States. We understand that for C-Level executives time is precious, so we are bringing the best content and solution providers to you.
That’s why earlier this year we launched our 1-day event series in New York. Now we’re taking these events to the West Coast with Transformational CMO presents CMO Day San Francisco.
Denise Lee Yohn is the go-to expert on brand-building for national media outlets, an in-demand speaker and consultant, and an influential writer. Denise is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass) and the e-book Extraordinary Experiences: What Great Retail and Restaurant Brands Do. News media including FOX Business TV, CNBC, The Wall Street Journal, and The New York Times call on Denise when they want an expert point-of- view on hot business issues.
The Marketing Executives Networking Group (MENG) named her blog as one of the & Top 20 Marketing Blogs that Executives Actually Read. Denise enjoys challenging readers to think differently about brand-building in her regular contributions to Harvard Business Review and Forbes, and has been a sought-after writer for publications including Fast Company, Entrepreneur, Knowledge@Wharton, ChangeThis, Seeking Alpha, QSR Magazine, among others.
With her expertise and personal approach, Denise has become an in-demand keynote speaker and has addressed thousands of business leaders around the world. Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as the lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs.Denise went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards.Consulting clients have included Target, Oakley, Dunkin & Donuts, and other leading companies.
Cynthia Johnson is an entrepreneur, marketing professional, author and keynote speaker. She is Co-Founder and CEO at Bell + Ivy, a digital marketing and personal branding agency in Santa Monica, CA. She is Founder at CynthiaLIVE, and Co-Founder at PINCH, Sea Salt. Previously, she was Partner & Director of Marketing for RankLab, a digital marketing agency listed in Inc. Magazine's Fastest Growing Private Companies in 2015. In July of 2015 RankLab was acquired by AAC Holdings, Inc. She is an Advisory Board member for The Millennium Alliance, a leading technology, business, and educational advisory firm serving Fortune 1000 C-Level executives. She has been involved in campaigns for Outerknown, HereMedia, West Management, Chevy’s, PETA, and several other leading brands.
Cynthia was listed as top personal branding experts in 2017 by Entrepreneur, top 50 marketers on SnapChat by Mashable, Most Influential Women in Business by Tenfold Research, and top 20 people in SEO by Guardian. She is also a member of the Young Entrepreneurs Council, and a contributor to Entrepreneur, Forbes, and several other industry-specific publications.
×Samara Toole Chief Marketing Officer, California Closets
×Dipanjan Chatterjee VP, Principal Analyst, Forrester
Steve is Chief Marketing Officer Director at ondemandCMO, a marketing services agency focused on helping B2B clients develop their brands, grow sales and improve financial performance. As CMO, he leads the development of strategic marketing plans for clients competing in the automotive, eCommerce, technology, sports and financial services categories. That expertise include helping clients identify new markets, brand positioning/messaging, content marketing and digital/social media planning all with the intent to grow sales either through new customer acquisition or customer retention marketing initiatives.
Prior to joining ondemandCMO, Steve held senior marketing roles at such world renown brands as Jaguar Cars, Morgan Stanley and Smith Barney. He also worked as a senior account director at several agencies responsible for nurturing such brands as BMW, Land Rover & MINI.Steve has been recognized by the Direct Marketing Association for his work on Jaguar Cars and received a Cannes Lions award for his ground-breaking work on BMW Films.Steve received a B.A. from Fordham University and a M.A. from Ohio State University. He is currently an adjunct professor at NYU, teaching a Capstone Business Planning class to graduate marketing students.
×Olivier Rubel Associate Professor, UC Davis Graduate School of Management
Associate Professor Olivier Rubel is fascinated by two related questions: How can firms make better decisions in highly competitive environments? And what are the optimal strategies for implementing these decisions over time?
Rubel’s research examines how companies can best determine and allocate resources to marketing activities when facing a realistic chance of encountering a product-harm crisis such as the SUV rollover controversy faced by Ford and Firestone in 2000 or the many product recalls Mattel was forced to make in 2007. His findings point to no single, simple answer to invest less or invest more. Rather, each firm’s best solution depends on the characteristics of the crisis, including its likelihood, its impacts on sales and on the effectiveness of marketing instruments.
Rubel has presented his work at international conferences in marketing and management science and published in Automatica and in the book Advances in Dynamic Game Theory (Springer, 2007). He authored a monograph for the French Ministry of Finance that explored the economic relationship between Japan and China in Southeast Asia. He was previously a visiting assistant professor at Purdue University.
A native of France, Rubel earned his master’s degree in operations research at the Université Paris–Dauphine and completed his Ph.D. at HEC Montreal (the affiliated business school of the Université de Montréal). He focused on the design of dual-marketing channels, exploring how to manage direct and indirect sales to consumers. He has also studied competitive online marketing.