April 19, 2018 – April 20, 2018 HUTTON HOTEL NASHVILLE, TN
The digital revolution has forever changed the balance of power between individual consumers and brands. This need to think “customer first” has made the marketing function more vital than ever before.
C-Level executives around the world are anticipating that digital technology will continue to drive business. For April 19-20, 2018, at the Hutton Hotel in Nashville, TN., we’re putting together a series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions with our industry experts and advisory board.
×Russell Klein CEO, American Marketing Association
Russ Klein has led marketing and advertising teams in the C-Suite for 30 years after becoming a Fortune 500 CMO at age 29. Klein has quarterbacked teams for many of the world’s foremost brand names—holding top marketing posts at Dr Pepper/7UP Companies, 7-Eleven Corporation, Burger King Corporation, Church’s Chicken, and Arby’s Restaurant Group. Russ has been named to “top marketer” lists spanning three decades, including his Burger King body of work that was recognized by ADWEEK as “The Advertiser of the Decade” for the 2000’s.Burger King’s groundbreaking digital campaign, Subservient Chicken, led by Klein, ranked 6th greatest campaign of 21st Century by Ad Age and Digital Ad of the Decade by the Wall Street Journal. Under his leadership, his teams work-product has received scores of industry awards for excellence with particular distinction for creativity, including a Titanium Lion at Cannes; Russ also led new product innovation teams with three products named New Product of the Year.
Klein was responsible for the highest recalled advertising campaign ever measured by Nielsen’s IAG Research among all advertisers; "Whopper Freakout” Klein was a leader in ushering in the age of digital marketing with the microsite “Subservient Chicken” that was recognized by the Wall Street Journal as the Digital Ad of the Decade for the 2000’s; and a groundbreaking partnership with Microsoft’s Xbox creating a suite of games featuring BK advertising icons that became the second best-selling suite of games in Xbox history.
Russ has had the rare privilege to lead marketing for three major LBO business turnarounds generating record sales performance and profitability in excess of 600% combined returns for shareholders. Klein’s Theories on tension-based advertising and social currency titled “It’s All Math” are used by the Marketing Science Institutes Teaching Resources for colleges and universities around the world.Russ is a recipient of the Fisher College of Business Distinguished Alumnus Award from The Ohio State University and is a graduate of Harvard Business School’s Advanced Management Program.
As CEO for the American Marketing Association, Russ is charged with the transformation of the AMA to become the definitive force and voice shaping marketing best and next practices worldwide. Klein was once nicknamed “Flamethrower” by an industry publication for his managerial boldness and provocative advertising, but he now aspires to be the torch bearer for all marketers.
×Fanette Singer Senior Vice President, Marketing, Country Financial
Fanette Singer joined COUNTRY Financial as Senior Vice President of Marketing in January 2013. Fanette has held marketing leadership positions at several financial services firms, including Marsh, Inc., GE Financial Assurance and CNA Insurance. Most recently, she served as an independent marketing and communications consultant in Chicago.
At COUNTRY Financial, Fanette oversees the development and implementation of enterprise-wide marketing strategies, including market planning, advertising, promotion, direct sales, brand management, customer experience management, events, research and digital/mobile initiatives.
×Steven Bushong SVP, Marketing Operations, Disney ABC Television
×Prashant Malaviya Dean MBA Program McDonoaugh School of Business, Georgetown University
Steve is Chief Marketing Officer Director at ondemandCMO, a marketing services agency focused on helping B2B clients develop their brands, grow sales and improve financial performance. As CMO, he leads the development of strategic marketing plans for clients competing in the automotive, eCommerce, technology, sports and financial services categories. That expertise include helping clients identify new markets, brand positioning/messaging, content marketing and digital/social media planning all with the intent to grow sales either through new customer acquisition or customer retention marketing initiatives.
Prior to joining ondemandCMO, Steve held senior marketing roles at such world renown brands as Jaguar Cars, Morgan Stanley and Smith Barney. He also worked as a senior account director at several agencies responsible for nurturing such brands as BMW, Land Rover & MINI.Steve has been recognized by the Direct Marketing Association for his work on Jaguar Cars and received a Cannes Lions award for his ground-breaking work on BMW Films.Steve received a B.A. from Fordham University and a M.A. from Ohio State University. He is currently an adjunct professor at NYU, teaching a Capstone Business Planning class to graduate marketing students.
×CONNIE WEAVER PRINCIPAL AND FOUNDER, TRACKER GROUP
As principal of the newly founded Tracker Group, Connie and her team help emerging companies develop their foundations and roadmaps for success; aid evolving companies in times of rapid change, growth, or crisis; and advise established companies on re-imagining their brands and building their marketing and analytic capabilities.
Connie has a track record of building sophisticated marketing capabilities, following her self-built “playbook” to drive major brand and digital transformation for TIAA, AT&T, BearingPoint, The Hartford and MCI. She has built and directed marketing, branding and investor relations programs on a national and global scale, and her board experience spans public and private companies, non-profits and educational institutions.
Connie served on the board of Westchester Group Investment Management Holding Company from 2015 through 2017. She chaired the Audit Committee on the board of Primark Corp. from 1994 through 2000, and was a member of the advisory board of Color Kinetics until the company was sold. Additionally, she served on the board at VeriTeQ (formerly Digital Angel) from 1998 to 2009, and chaired its Compensation Committee.
In the non-profit sector, Connie is on the national board of Make-A-Wish America, as well as the boards for Bushnell Center for the Performing Arts and The Advertising Council. She serves on educational boards including The University of Connecticut Foundation and the University of Maryland’s Smith School of Business. She was also a board member for Yale University’s Center for Customer Insights from 2011 to 2015.
Connie holds a B.S. with honors in Textile Science and Marketing from the University of Maryland. She completed the executive financial management program at Stanford University and the global strategic management program at IMEDE (Switzerland). She also completed programs in finance, marketing and strategic planning at The Wharton School of the University of Pennsylvania and Columbia University.