April 19, 2018 – April 20, 2018 HUTTON HOTEL NASHVILLE, TN
The digital revolution has forever changed the balance of power between individual consumers and brands. This need to think “customer first” has made the marketing function more vital than ever before.
C-Level executives around the world are anticipating that digital technology will continue to drive business. For April 19-20, 2018, at the Hutton Hotel in Nashville, TN., we’re putting together a series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions with our industry experts and advisory board.
Siegelvision is a brand identity firm, founded by brand visionary Alan Siegel, that focuses on helping all kinds of organizations clearly express who they are, what they do and why people should care. We help organizations find and articulate their purpose and then create a unique and powerful brand Voice that drives their communications, amplifies their influence and inspires audiences.
×MICHAEL ROBERTS CHIEF MARKETING & DIGITAL STRATEGY OFFICER, BANK OF AMERICA MERCHANT SERVICES
Michael Roberts serves as Chief Marketing and Digital Strategy Officer at Bank of America Merchant Services, overseeing all aspects of proactive marketing, internal and external communications, and digital channels and capabilities. As part of this role, Michael also leads the organization’s product and industry solutions delivery. He joined the company in 2015.
Prior to his current post, Michael spent a number of years in financial services at both TIAA-CREF and Citigroup and in professional services at Alix Partners, Capgemini, and Ernst & Young. At TIAA-CREF, Michael’s leadership positions included managing TIAA-CREF’s highly rated business-to-business and business-to-consumer digital presence, building and leading the company’s market and competitive strategy capability, and re-engineering the marketing operations and the creative services/internal agency functions.
At Citigroup, Alix Partners, Capgemini, and Ernst & Young, Michael’s work focused on strategy, technology, and operations. At Citigroup, Michael oversaw the strategy for technology and then the strategy for both operations and technology globally. At Alix Partners, he was responsible for strategy and operations for the firm, and at Ernst & Young and then Capgemini he worked closely with the senior leadership team in the Americas on strategy and operational improvement.
Michael graduated with a Bachelor of Arts degree from Dartmouth College and resides in New York City with his wife Alisha Davis.
Bob is an accomplished transformative Executive with 12 years of experience in the restaurant business
and over three decades of experience with some world’s greatest brands. Bob joined Captain D’s in
January 2017 as Chief Marketing Officer and is driving AUV growth, new store openings and brand
transformation. As SVP, Global Chief Marketing Officer for Papa John’s International Bob was responsible
for marketing the Papa John’s brand in 38 countries over 4,700 locations. Bob led a “brand renaissance”
launching the highly visible Peyton Manning campaign, reforming the new product development and
calendar planning process, growing the e-commerce business to over 50% of sales, and introduced
customer segmentation and analytics to the customer loyalty program—doubling the rate of sales growth
and resulting in record sales.
As SVP, Brand Marketing & Advertising at Arby’s Restaurant Group, Bob lead the highly publicized Arby’s
comeback Prior to that, Bob served YUM! Brands at Pizza Hut as Vice President, Marketing
Communications and held a series of increasingly responsible marketing and advertising positions at
General Motors including Director, GM Brand Marketing & Advertising Operations.
Bob serves as Board Advisor to Tiff’s Treats cookie delivery chain and for YEXT, an award-winning leader
in global location data management.
In 2014, Bob received the CMO Club’s CMO of the Year Award. He attended the Advanced Management
Training Program at Harvard Business School.
×Fanette Singer Senior Vice President, Marketing, Country Financial
Fanette Singer joined COUNTRY Financial as Senior Vice President of Marketing in January 2013. Fanette has held marketing leadership positions at several financial services firms, including Marsh, Inc., GE Financial Assurance and CNA Insurance. Most recently, she served as an independent marketing and communications consultant in Chicago.
At COUNTRY Financial, Fanette oversees the development and implementation of enterprise-wide marketing strategies, including market planning, advertising, promotion, direct sales, brand management, customer experience management, events, research and digital/mobile initiatives.
×Steven Bushong SVP, Marketing Operations, Disney ABC Television
×Gabrielle Gibbs Global Marketing Communications Manager, Facebook
×Evan Jones Chief Marketing Officer, Fender Musical Instruments Corporation
×Prashant Malaviya Dean MBA Program McDonoaugh School of Business, Georgetown University
Cynthia Johnson is an entrepreneur, marketing professional, author and keynote speaker. She was Managing Partner & Director of Marketing for RankLab, a digital marketing agency listed in Inc. Magazine’s Fastest Growing Private Companies in 2015. In July of 2015 RankLab was acquired by American Addiction Centers and Cynthia is now their Director of Brand Development.
She is an adviser to nGage.social along side former Apple executive Bill Cleary, she is the Educational Director and Global Board member at Social Media Club, a member of YEC (Young Entrepreneurs Council), and committee member for the Charlotte and Gwenyth Gray Foundation to cure Batten Disease. Cynthia is a contributing columnist at Entrepreneur magazine and has been published in Forbes, Huffington Post, TIME, and several other industry specific publications.
Cynthia is a professional with 8 years of diverse work experience in entertainment, marketing and digital advertising. She has work experience in both corporate companies as well as small tech startups. She has been involved on social media and viral campaigns for Levi’s, Vans, Chevy, Susan G. Komen, Peta2 and Maker Studios. She has also consulted on business development and marketing for Here Media, West Management Group and several other ecommerce brands.
×Kim Metcalf-Kupres Retired CMO, Johnson Controls, Johnson Controls
Steve is Chief Marketing Officer Director at ondemandCMO, a marketing services agency focused on helping B2B clients develop their brands, grow sales and improve financial performance. As CMO, he leads the development of strategic marketing plans for clients competing in the automotive, eCommerce, technology, sports and financial services categories. That expertise include helping clients identify new markets, brand positioning/messaging, content marketing and digital/social media planning all with the intent to grow sales either through new customer acquisition or customer retention marketing initiatives.
Prior to joining ondemandCMO, Steve held senior marketing roles at such world renown brands as Jaguar Cars, Morgan Stanley and Smith Barney. He also worked as a senior account director at several agencies responsible for nurturing such brands as BMW, Land Rover & MINI.Steve has been recognized by the Direct Marketing Association for his work on Jaguar Cars and received a Cannes Lions award for his ground-breaking work on BMW Films.Steve received a B.A. from Fordham University and a M.A. from Ohio State University. He is currently an adjunct professor at NYU, teaching a Capstone Business Planning class to graduate marketing students.
×Paul Tsigrikes VP Marketing & Branded Content, The Washington Post
×CONNIE WEAVER PRINCIPAL AND FOUNDER, TRACKER GROUP
As principal of the newly founded Tracker Group, Connie and her team help emerging companies develop their foundations and roadmaps for success; aid evolving companies in times of rapid change, growth, or crisis; and advise established companies on re-imagining their brands and building their marketing and analytic capabilities.
Connie has a track record of building sophisticated marketing capabilities, following her self-built “playbook” to drive major brand and digital transformation for TIAA, AT&T, BearingPoint, The Hartford and MCI. She has built and directed marketing, branding and investor relations programs on a national and global scale, and her board experience spans public and private companies, non-profits and educational institutions.
Connie served on the board of Westchester Group Investment Management Holding Company from 2015 through 2017. She chaired the Audit Committee on the board of Primark Corp. from 1994 through 2000, and was a member of the advisory board of Color Kinetics until the company was sold. Additionally, she served on the board at VeriTeQ (formerly Digital Angel) from 1998 to 2009, and chaired its Compensation Committee.
In the non-profit sector, Connie is on the national board of Make-A-Wish America, as well as the boards for Bushnell Center for the Performing Arts and The Advertising Council. She serves on educational boards including The University of Connecticut Foundation and the University of Maryland’s Smith School of Business. She was also a board member for Yale University’s Center for Customer Insights from 2011 to 2015.
Connie holds a B.S. with honors in Textile Science and Marketing from the University of Maryland. She completed the executive financial management program at Stanford University and the global strategic management program at IMEDE (Switzerland). She also completed programs in finance, marketing and strategic planning at The Wharton School of the University of Pennsylvania and Columbia University.