September 13, 2018 – September 13, 2018 INTERCONTINENTAL SAN FRANCISCO
Increasingly, businesses need to provide a seamless experience for their customers. In other words, they must think “omnichannel”.
By working with our Members and Advisory Board, we are launching a series of 1-day events in major cities across the United States. We understand that for C-Level executives time is precious, so we are bringing the best content and solution providers to you.
That’s why earlier this year we launched our 1-day event series in New York. Now we’re taking these events to the West Coast with Transformational CMO presents Omnichannel Day San Francisco.
Cynthia Johnson is an entrepreneur, marketing professional, author and keynote speaker. She was Managing Partner & Director of Marketing for RankLab, a digital marketing agency listed in Inc. Magazine’s Fastest Growing Private Companies in 2015. In July of 2015 RankLab was acquired by American Addiction Centers and Cynthia is now their Director of Brand Development.
She is an adviser to nGage.social along side former Apple executive Bill Cleary, she is the Educational Director and Global Board member at Social Media Club, a member of YEC (Young Entrepreneurs Council), and committee member for the Charlotte and Gwenyth Gray Foundation to cure Batten Disease. Cynthia is a contributing columnist at Entrepreneur magazine and has been published in Forbes, Huffington Post, TIME, and several other industry specific publications.
Cynthia is a professional with 8 years of diverse work experience in entertainment, marketing and digital advertising. She has work experience in both corporate companies as well as small tech startups. She has been involved on social media and viral campaigns for Levi’s, Vans, Chevy, Susan G. Komen, Peta2 and Maker Studios. She has also consulted on business development and marketing for Here Media, West Management Group and several other ecommerce brands.
×Paramita Bhattacharya Global Head of Marketing, Nokia Technologies
Steve is Chief Marketing Officer Director at ondemandCMO, a marketing services agency focused on helping B2B clients develop their brands, grow sales and improve financial performance. As CMO, he leads the development of strategic marketing plans for clients competing in the automotive, eCommerce, technology, sports and financial services categories. That expertise include helping clients identify new markets, brand positioning/messaging, content marketing and digital/social media planning all with the intent to grow sales either through new customer acquisition or customer retention marketing initiatives.
Prior to joining ondemandCMO, Steve held senior marketing roles at such world renown brands as Jaguar Cars, Morgan Stanley and Smith Barney. He also worked as a senior account director at several agencies responsible for nurturing such brands as BMW, Land Rover & MINI.Steve has been recognized by the Direct Marketing Association for his work on Jaguar Cars and received a Cannes Lions award for his ground-breaking work on BMW Films.Steve received a B.A. from Fordham University and a M.A. from Ohio State University. He is currently an adjunct professor at NYU, teaching a Capstone Business Planning class to graduate marketing students.
×Olivier Rubel Associate Professor, UC Davis Graduate School of Management
Associate Professor Olivier Rubel is fascinated by two related questions: How can firms make better decisions in highly competitive environments? And what are the optimal strategies for implementing these decisions over time?
Rubel’s research examines how companies can best determine and allocate resources to marketing activities when facing a realistic chance of encountering a product-harm crisis such as the SUV rollover controversy faced by Ford and Firestone in 2000 or the many product recalls Mattel was forced to make in 2007. His findings point to no single, simple answer to invest less or invest more. Rather, each firm’s best solution depends on the characteristics of the crisis, including its likelihood, its impacts on sales and on the effectiveness of marketing instruments.
Rubel has presented his work at international conferences in marketing and management science and published in Automatica and in the book Advances in Dynamic Game Theory (Springer, 2007). He authored a monograph for the French Ministry of Finance that explored the economic relationship between Japan and China in Southeast Asia. He was previously a visiting assistant professor at Purdue University.
A native of France, Rubel earned his master’s degree in operations research at the Université Paris–Dauphine and completed his Ph.D. at HEC Montreal (the affiliated business school of the Université de Montréal). He focused on the design of dual-marketing channels, exploring how to manage direct and indirect sales to consumers. He has also studied competitive online marketing.