In the 21st century, retail is an ever-shifting landscape. Today’s cutting-edge trend is tomorrow’s outmoded way of doing business. Customers and their preferences can change with startling speed, and retailers who don’t keep up risk getting left behind by their more ambitious competitors. What can you look forward to next year? Our regional Digital Retail Transformation East assembly is here to answer just that.
×Keith Todd Wilcox Columbia Business School, Professor of Marketing
Keith Wilcox is the Barbara and Meyer Feldberg Associate Professor of Marketing at the Columbia Business School. His research focuses on consumer judgment and decisionmaking,with an emphasis on how feelings influence self-control and motivation and luxurybranding. He has published numerous articles in leading academic journals including theJournal of Personality and Social Psychology, Journal of Marketing Research, Journal of Marketing and Journal of Consumer Research. Additionally, his research has been featured in several major media outlets including the New York Times, Time Magazine, Fox News and Wired Magazine. Keith has also spent several years consulting with companies on their advertising, branding and marketing strategy.
×Chris Curtin Chief Brand & Innovation Marketing Officer, VISA
×David Reibstein Professor of Marketing, Wharton School of Business