August 26, 2019 – August 27, 2019 THE FAIRMONT DALLAS, DALLAS, TX
With 53% of Marketers planning on adopting Artificial Intelligence in the next 2 years, the digital marketing revolution is just getting started. CMOs and CDOs alike are seeking new ways to maximize their digital reach to attract new business to, as well as deliver enrich, personalized experiences to existing customers.
The Digital Marketing Transformation Assembly will bring together North America’s most prominent digital marketing technology and business leaders from all major consumer-driven industries to discuss the latest technology, innovations, and strategies driving digital marketing in 2019 and beyond.
×Fernando Machado Global Chief Marketing Officer, Burger King
Fernando is a global marketer with a passion for growing brands and businesses. With more than 120 Lions in Cannes (5 GPs), 16 D&AD Yellow Pencils, 1 Grandy (McWhopper), and 2 Grand Effies in North America, Fernando is known for pushing the creative boundaries to drive business growth.
Currently, as Global CMO at Burger King, Fernando’s focus is infusing the brand with purpose, modernizing the design, and inspiring the organization around brand development. Under Fernando’s leadership, Burger King became Client of the Year at the D&AD in 2016, Creative Marketer of the Year in Cannes 2017, Client of the Year at the One Show 2018 and Advertiser of the Year at the Clio Awards 2018. Fernando led campaigns such as “Proud Whopper”, “McWhopper”, “Google Home of the Whopper”, “Burning Stores”, “Bullying Jr”, “Whopper Neutrality”, and “Scary Clown Night”.
Prior to joining BK, Fernando worked for 18 years at Unilever. Starting as an intern, he moved up the ranks working different product categories and brands, including Dove where he led the groundbreaking "Beauty Sketches" (Titanium GP in 2013).
Fernando was recognized by Adweek as Grand Brand Genius (2013 and 2018 - only person to ever win twice), by the AD Club of NY as Marketer of the Year (2017), by Business Insider as top 10 most innovative CMOs (2017 and 2018), by AdAge as top 50 most creative people in the business (2017), and by Forbes as Top 100 Most Creative Minds in Business.
Julie Lyle is the interim chief marketing officer at Barnes & Noble, Inc., and a CMO advisor to DemandJump, a growth stage A.I. and marketing technology company serving Fortune 1000 retail, CPG, B2C and B2B brands.
Julie joined Barnes & Noble in June 2017, bringing a 25+-year track record of success as an entrepreneur, executive and board member for some of the world’s most respected brands across EMEA, APAC, and the Americas.
Prior to joining Barnes & Noble, Julie served as global chief marketing officer for Walmart, Prudential, hhgregg and Voyager. She was also chief merchant and chief marketing officer for Pamida (Sun Capital Partners) and served as the chief revenue officer and executive director for Raytheon, and chief revenue officer for DemandJump.
Julie is also an experienced entrepreneur. In 1985, she founded Ripley Marketing Group, which she led for 11 years and grew into a multi-million-dollar business and consumer marketing and communications firm.
In recognition of her achievements, Julie was named “Top 25 Women to Watch,” one of the “Top Women in Omnichannel Retail 2015”. She has received one Silver Anvil, 2 Bronze Quills, the prestigious Gold Standard and many other awards for her contributions to marketing, e-commerce and government relations worldwide.
Having lived and worked in dozens of countries throughout APAC, EMEA and The Americas, Julie has put to good use her degrees in International Relations and Political Science from Tulane University in New Orleans. She was born in Rio de Janeiro and holds dual citizenship in the U.S. and Brazil.
Julie was an advisor at the world economic forum on advancing women, and serves on the board of directors at Tcc global, Fusechain, and Yext.
×Terri Snyder Chief Marketing Officer, Checkers and Rally's Restaurants, Inc.
×Donald Jones Chief Digital Officer, Scripps Health