August 27, 2018 – August 28, 2018 FOUR SEASONS RESORT AND CLUB DALLAS AT LAS COLINAS
Marketing has never been more complex. Staying ahead of the latest trends and technology is a full-time commitment. CMOs and CDOs alike are seeking new ways to maximize their digital reach to attract new and retain current business by delivering increasingly personalized experiences.
Join us in August 2018 in Dallas for the 6th edition of the Digital Marketing Transformation Assembly. We are bringing together North America’s most prominent digital marketing technology and business leaders from all major consumer-driven industries to discuss the latest technology, innovations, and strategies driving digital marketing in 2018 and beyond.
×Jim Stengel President & CEO & Former Global Marketing Officer Procter & Gamble, Jim Stengel Co.
Jim Stengel is President/CEO of The Jim Stengel Company. A prolific writer, speaker and advisor, Jim is the author of Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies, and Unleashing the Innovators: How Mature Companies Find New Life with Startups. Jim is widely known for leading innovation and for his commitment to building leading-edge marketing capabilities. In 2011, he was named to the first-ever Fortune® Executive Dream Team, has been named multiple times by Advertising Age as the number one “Power Player” in marketing, and is a 2017 American Marketing Association Hall of Fame inductee. Jim has served as Dean of the Young Marketers Academy at the Cannes Lions International Festival of Creativity since 2011, and in 2013 pioneered the CMO Accelerator program at the Cannes Lions Festival. Jim is the former Global Marketing Officer of Procter & Gamble, and a former member of the Board of Directors for AOL and Motorola.
×Terri Snyder Chief Marketing Officer , Checkers and Rally's Restaurants, Inc.
Julie Lyle is the interim chief marketing officer at Barnes & Noble, Inc., and a CMO advisor to DemandJump, a growth stage A.I. and marketing technology company serving Fortune 1000 retail, CPG, B2C and B2B brands.
Julie joined Barnes & Noble in June 2017, bringing a 25+-year track record of success as an entrepreneur, executive and board member for some of the world’s most respected brands across EMEA, APAC, and the Americas.
Prior to joining Barnes & Noble, Julie served as global chief marketing officer for Walmart, Prudential, hhgregg and Voyager. She was also chief merchant and chief marketing officer for Pamida (Sun Capital Partners) and served as the chief revenue officer and executive director for Raytheon, and chief revenue officer for DemandJump.
Julie is also an experienced entrepreneur. In 1985, she founded Ripley Marketing Group, which she led for 11 years and grew into a multi-million-dollar business and consumer marketing and communications firm.
In recognition of her achievements, Julie was named “Top 25 Women to Watch,” one of the “Top Women in Omnichannel Retail 2015”. She has received one Silver Anvil, 2 Bronze Quills, the prestigious Gold Standard and many other awards for her contributions to marketing, e-commerce and government relations worldwide.
Having lived and worked in dozens of countries throughout APAC, EMEA and The Americas, Julie has put to good use her degrees in International Relations and Political Science from Tulane University in New Orleans. She was born in Rio de Janeiro and holds dual citizenship in the U.S. and Brazil.
Julie was an advisor at the world economic forum on advancing women, and serves on the board of directors at Tcc global, Fusechain, and Yext.
×Bruce Weinberg Professor of Marketing and Department Chair, Isenberg School of Management University of Massachusetts Amherst
Anne Marie Stephen is ceo + founder of kwolia, an innovation advisory providing insights, connection + curation + communication between consumer driven industries and innovative technologies bridging physical and digital worlds. She is also the founder of RetailInnovationLounge.com a global experiential tech event. As a customer experience guru and trends forecaster in retail, Anne Marie has worked with leading companies including: IBM, Panasonic, Toshiba, Microsoft, Simon Venture Group, TPN, AholdDelhaize, Pepsico, Hershey’s, Disney, Chico’s, AutoZone, Ralph Lauren, Hickory Farms and Macerich. Recognized as
Recognized as a thought leader, Anne Marie is a sought after speaker at future of retail, innovation and marketing at events including (edited): SXSW, Shoptalk, CES, Mobile Media Summit, Shop.org, CinemaCon, APEX, Ad Tech, Retail Evolution, Retail Smarter - University of Florida Warrington School of Business, International Council of Shopping Centers, National Sporting Goods Association, National Association of Chain Drug Stores, the National Association of Theater Owners. featured writer for Chain Store Age, Innovative Retail Technologies, Retailing Today, GeoMarketing, Chain Drug Review, Box Office Magazine, Fierce Retail, Street Fight, SharpHeels. and featured writer for Chain Store Age, Innovative Retail Technologies, Retailing Today, GeoMarketing, Chain Drug Review, Box Office Magazine, Fierce Retail, Street Fight, SharpHeels.
She is founder Smart Women in Retail Leadership (SWIRL); Past President, Location Based Marketing Association (LBMA) Chicago; Mentor at tech accelerators: Plug and Play Brand and Retail Center of Innovation Silicon Valley, XRC Labs in New York City, RevTech in Dallas and 1871 in Chicago. Anne Marie is a graduate of the University of Illinois at Urbana-Champaign.To learn more about Anne Marie; where she speaks, booking and upcoming events visit: annemariestephen.com
As chief marketing officer, Roger Solé is responsible for all Sprint products and services, brand and advertising, customer acquisition and retention. Roger is a vital contributor to Sprint’s leadership team, charged with attracting new customers, retaining current ones and advancing the company’s push for greater innovation.
Formerly, Roger served as senior vice president of marketing, innovation, Hispanic market, and president of Puerto Rico. Since joining the company, Roger launched innovative programs including Switch and Save 50%, the $1 iPhone promotion and Sprint Open World, which allows Sprint customers to roam for free in most countries in Latin America. He also led the creation of the new Sprint brand identity and tagline #MoveForward and developed a campaign with former Sprint employee Prince Royce to help the company better connect and engage with Hispanic customers.
Roger came to Sprint from TIM Brasil, where he was the company’s chief marketing officer. Under his leadership, TIM, Telecom Italia’s mobile carrier in Brazil, emerged as that country’s fastest-growing mobile operator by introducing new offers and services, providing innovative ways for customers to get new smartphones. Roger grew TIM to become the No. 1 seller of smartphones in Brazil with 40% market share and nearly 71 million customers. Prior to TIM Brasil, Roger spent six years at Vivo (Telefonica Brasil) – the largest operator in Brazil – where he focused on providing unique value propositions for high-value customer segments; and led all innovation at Vivo. He was a key force in the turnaround of Vivo.
×David Kang Senior Vice President, Digital, Tapestry
×David Reibstein Professor of Marketing, The Wharton School, University of Pennsylvania
×David Bell Professor of Marketing, Wharton School of Business, University of Pennsylvania
David is the Xinmei Zhang and Yongge Dai Professor at The Wharton School, where he
developed Wharton’s first course on digital marketing and e-commerce. David is an award-
winning teacher and researcher, and his articles have been published in all the premier academicmarketing journals. He is also author of Location is (Still) Everything: The Surprising Influenceof the Real World on How We Search, Shop, and Sell in the Virtual One (published in Portuguese and Mandarin for the Brazil and China markets, respectively), an authoritative book on how to win in the digital economy. David speaks globally on digital marketing and ecommerce for clients including Alibaba, Google, Haier, Nike, and Ralph Lauren. David is an early investor in leading digital economy companies including Bonobos (acquired by Walmart for $310m), Diapers.com (acquired by Amazon for $545m), Harry’s, Jet.com (acquired by Walmart for $3.3b), and Warby Parker. He is also a Partner at Idea Farm Ventures, a new New York City based permanent capital fund focused on seeding and incubating digital first consumer lifestyle brands. David holds a Ph.D. from the Graduate School of Business and an MS in Statistics, both from Stanford University.vestor and advisor to several digital-first brands such as Aloha, Bonobos, Cotopaxi, Dagne Dover, Harrys, and Warby Parker, among others. David is a New Zealand citizen and US permanent resident and received his PhD from the Graduate School of Business at Stanford University.