June 11, 2018 – June 12, 2018 FOUR SEASONS HOTEL DENVER, CO
The future of healthcare is digital. With the FDA providing clarity with the launch of new regulations regarding digital technology in 2018, developers and healthcare industry stakeholders alike are working to transform the patient experience.
The healthcare landscape is changing. The on-demand patient increasingly favors digital technology and platforms. According to Pew Research, a third of Americas have gone online and searched symptoms, in an attempt to diagnose a medical condition.
The US healthcare industry is unique, as it markets direct-to-consumer or direct-to-patient. Digital marketing technology is enabling healthcare marketers to talk directly to consumers in a new, more engaging way.
The Millennium Alliance is pleased to announce our bi-annual Digital Healthcare Transformation Assembly will be taking place June 11-12, 2018 in Denver.
Brian is a nationally recognized expert on health IT with a focus on data exchange and analytics. He is the Director of Standards and Government Affairs at Medicity, which is a subsidiary of Aetna. He serves on the Interoperability and HIE Workgroup of the HIT Policy Committee. Brian is a founding Board member of DirectTrust, a non-profit whose aim is the establishment and maintenance of a Trust Framework for Direct message exchange. Brian has been active in numerous S&I Framework Initiatives as well as HIMSS workgroups, and also serves on the Board of the Oregon Chapter of HIMSS.
Rahul is currently responsible for collaborating with C-level executives at AHIP's Health Plan/IDN Membership and across multi-institutional stakeholders to develop and implement innovative frameworks and unique approaches that lead to accelerated adoption of mission critical initiatives that ensure the delivery of high quality care and improve consumers ability to receive needed care all while driving down the cost of care received.
Rahul has extensive practical knowledge in creating new, multi-stakeholder, collaborative business models as well as integrating proven next gen digital health solutions that create a more simple and positive consumer care experience. His role expands to include the creation of innovative care pathways, normalizing and sharing of data assets for proper segmentation, developing actionable and personalized programs and tools that ensure measurable behavior change imperative for desired health outcomes. He continues to help develop, test, measure and iterate innovative initiatives that increase efficiencies for all key Healthcare stakeholders as they collectively focus on outcomes-centric care.
Rahul's most recent brainchild is the 26,000 sq ft AHIP Innovation Lab in Chicago's West Loop. He is responsible for creating the Lab's one of a kind concept, continues to fulfill its mission of delivering an invaluable resource for AHIP Membership, ecosystem stakeholders and solution providers and leads all of the Lab's collaborative and confidential Solution Working Groups that involve individual payers, providers, employers, consumers, manufacturers, MedTech, innovative solution providers and the AHIP Innovation Lab's trusted and crucial Inaugural Partners.
Prior to joining AHIP, Rahul held a leadership role as a founding employee of a successful digital Healthcare start-up based in Washington DC. Along with the company's co-founders, Rahul was instrumental in developing a multifaceted consumer tool as well as leading the company's "go to market" strategy resulting in successful market penetration and revenue growth for the industry's first consumer-led shared decision making and treatment selection platform.
Rahul was recently named one of the American Journal of Health Promotion's2017 Innovators and Game Changers and Accenture Perspectives: Minds Driving the Future of Business. In 2016, Frost & Sullivan presented Rahul and the AHIP Innovation Lab with one of their highest honors, their Global Visionary Innovation Leadership Award.
×Eileen McDonald Senior Scientist, Johns Hopkins Bloomberg School of Public Health
My research interests are found at the intersection of health education, health communication and injury control. Exploring the use of new technologies to enhance patient education (computer tailoring) and using experiential teaching techniques (role-playing, simulated patients, computer learning) to enhance physician patient education skills -- all focused on enhancing injury prevention counseling messages received by parents of young children -- is just one example of how these three areas merge in actual practice. The newest technology to be tested for its impact on parents' safety practices is a web-based program and smart phone application to provide personalized and tailored information to parents of young children about a variety of injury prevention topics. The program, Safety in Seconds (SIS) 2.0, is being tested in a randomized clinical trial in pediatric emergency departments in Baltimore, MD and Little Rock, AR.
As part of both my research and practice portfolio, I direct three safety resource centers (one in a hospital (Children’s Safety Center), one is a pediatric clinic (SafetyLane), and one as a community partnership with the Baltimore City Fire Department (CARES Safety Center), a 40-foot truck outfitted with educational exhibits and low cost safety products that travel to community sites within Baltimore City. This safety center model, pioneered at Johns Hopkins in 1997, has been identified as a “success story” by the CDC. From 2009-2013, the children’s safety centers collectively served 24,745 clients, distributed 2,376 safety products, and installed or inspected 1,086 car seats.
Examples of past work include the development, implementation, and evaluation of alcohol and other drug and pediatric injury prevention curricula for physicians. In addition to SIS 2.0, my current research projects exploring the link between housing quality and pediatric injury and testing a safe sleep intervention for parents of newborns delivered in a well-child pediatric practice.
Current service programs include working with: Head Start leadership to explore how injury prevention services can be enhanced for the families they serve; BCFD leadership to explore how CARES can be used to educate older adults about their injury risks; Nurse Family Partnership leaders and the Phoenix Fire Department to explore how to integrate fire and other safety information in their home visits; Children’s Hospital Association to develop evaluation measures for use in safety resource centers.
Last but not least, I have the pleasure of directing the MSPH in health education and health communication where I conduct a three term seminar series for first year students and a monthly seminar series for second year students who are completing their field placement and final paper requirements. Professional development roles include participation on a number of professional association boards and committees, and the creation of presentations and publications, such as workshops, replication guides, and orientation guides to be used by health educators and others interested in developing their own injury prevention centers.
×Loreen Babcock Chief Marketing Officer, Montefiore Medical Center
×Donald Jones Chief Digital Officer, Scripps Health
×Chris Waugh VP, Chief Innovation Officer, Sutter Health
×CONNIE WEAVER PRINCIPAL AND FOUNDER, TRACKER GROUP
As principal of the newly founded Tracker Group, Connie and her team help emerging companies develop their foundations and roadmaps for success; aid evolving companies in times of rapid change, growth, or crisis; and advise established companies on re-imagining their brands and building their marketing and analytic capabilities.
Connie has a track record of building sophisticated marketing capabilities, following her self-built “playbook” to drive major brand and digital transformation for TIAA, AT&T, BearingPoint, The Hartford and MCI. She has built and directed marketing, branding and investor relations programs on a national and global scale, and her board experience spans public and private companies, non-profits and educational institutions.
Connie served on the board of Westchester Group Investment Management Holding Company from 2015 through 2017. She chaired the Audit Committee on the board of Primark Corp. from 1994 through 2000, and was a member of the advisory board of Color Kinetics until the company was sold. Additionally, she served on the board at VeriTeQ (formerly Digital Angel) from 1998 to 2009, and chaired its Compensation Committee.
In the non-profit sector, Connie is on the national board of Make-A-Wish America, as well as the boards for Bushnell Center for the Performing Arts and The Advertising Council. She serves on educational boards including The University of Connecticut Foundation and the University of Maryland’s Smith School of Business. She was also a board member for Yale University’s Center for Customer Insights from 2011 to 2015.
Connie holds a B.S. with honors in Textile Science and Marketing from the University of Maryland. She completed the executive financial management program at Stanford University and the global strategic management program at IMEDE (Switzerland). She also completed programs in finance, marketing and strategic planning at The Wharton School of the University of Pennsylvania and Columbia University.
×Suzanne Sawyer Chief Marketing Officer , University of Pennsylvania Health System | Penn Medicine