September 13, 2018 – September 13, 2018 INTERCONTINENTAL SAN FRANCISCO
Is your business data-rich but knowledge-poor?
Welcome to the club. Thanks to digital technology, we have been able to collect a vast amount of data. Putting this data to good use is still a challenge for many. Learning how to leverage “big data” is a top priority for many businesses.
By working with our Members and Advisory Board, we are launching a series of 1-day events in major cities across the United States. We understand that for C-Level executives time is precious, so we are bringing the best content and solution providers to you.
That’s why earlier this year we launched our 1-day event series in New York. And now, we’re taking these events to the West Coast with Transformational CMO presents Data-Driven Day San Francisco.
Denise Lee Yohn is the go-to expert on brand-building for national media outlets, an in-demand speaker and consultant, and an influential writer. Denise is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass) and the e-book Extraordinary Experiences: What Great Retail and Restaurant Brands Do. News media including FOX Business TV, CNBC, The Wall Street Journal, and The New York Times call on Denise when they want an expert point-of- view on hot business issues.
The Marketing Executives Networking Group (MENG) named her blog as one of the & Top 20 Marketing Blogs that Executives Actually Read. Denise enjoys challenging readers to think differently about brand-building in her regular contributions to Harvard Business Review and Forbes, and has been a sought-after writer for publications including Fast Company, Entrepreneur, Knowledge@Wharton, ChangeThis, Seeking Alpha, QSR Magazine, among others.
With her expertise and personal approach, Denise has become an in-demand keynote speaker and has addressed thousands of business leaders around the world. Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as the lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs.Denise went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards.Consulting clients have included Target, Oakley, Dunkin & Donuts, and other leading companies.
×Samara Toole Chief Marketing Officer, California Closets
×Dipanjan Chatterjee VP, Principal Analyst, Forrester
Cynthia Johnson is an entrepreneur, marketing professional, author and keynote speaker. She was Managing Partner & Director of Marketing for RankLab, a digital marketing agency listed in Inc. Magazine’s Fastest Growing Private Companies in 2015. In July of 2015 RankLab was acquired by American Addiction Centers and Cynthia is now their Director of Brand Development.
She is an adviser to nGage.social along side former Apple executive Bill Cleary, she is the Educational Director and Global Board member at Social Media Club, a member of YEC (Young Entrepreneurs Council), and committee member for the Charlotte and Gwenyth Gray Foundation to cure Batten Disease. Cynthia is a contributing columnist at Entrepreneur magazine and has been published in Forbes, Huffington Post, TIME, and several other industry specific publications.
Cynthia is a professional with 8 years of diverse work experience in entertainment, marketing and digital advertising. She has work experience in both corporate companies as well as small tech startups. She has been involved on social media and viral campaigns for Levi’s, Vans, Chevy, Susan G. Komen, Peta2 and Maker Studios. She has also consulted on business development and marketing for Here Media, West Management Group and several other ecommerce brands.
Steve is Chief Marketing Officer Director at ondemandCMO, a marketing services agency focused on helping B2B clients develop their brands, grow sales and improve financial performance. As CMO, he leads the development of strategic marketing plans for clients competing in the automotive, eCommerce, technology, sports and financial services categories. That expertise include helping clients identify new markets, brand positioning/messaging, content marketing and digital/social media planning all with the intent to grow sales either through new customer acquisition or customer retention marketing initiatives.
Prior to joining ondemandCMO, Steve held senior marketing roles at such world renown brands as Jaguar Cars, Morgan Stanley and Smith Barney. He also worked as a senior account director at several agencies responsible for nurturing such brands as BMW, Land Rover & MINI.Steve has been recognized by the Direct Marketing Association for his work on Jaguar Cars and received a Cannes Lions award for his ground-breaking work on BMW Films.Steve received a B.A. from Fordham University and a M.A. from Ohio State University. He is currently an adjunct professor at NYU, teaching a Capstone Business Planning class to graduate marketing students.