June 12, 2018 – June 12, 2018 CONVENE AT 237 PARK AVENUE
Is your business or industry data-rich but knowledge-poor?
Welcome to the club. Thanks to digital technology, we have been able to collect a vast amount of data. Putting this data to good use is still a challenge for many.
With great data comes great responsibility. As the traditionally customer-centric business function, marketing is increasingly becoming data-driven. Learning how to leverage “big data” responsibly is a top priority for many businesses.
Join us in June 2018 for the first Data-Driven Marketing Day in New York City. With high-level content, disruptive solution providers, and enhanced networking opportunities, this one-day event promises to provide you with the knowledge you need to leverage the power of data responsibly.
This is not just another “Marketing” event. Spaces are reserved for the best in the business. Apply to attend here!
Stephanie Mehta is editor-in-chief of Fast Company, overseeing its print, digital, and live journalism. She previously served as a deputy editor at Vanity Fair, where she edited feature stories and coedited the annual New Establishment ranking. She also curated the invitation-only New Establishment Summit and Founders Fair conference for women entrepreneurs, which she launched in 2017. She has worked as a writer and editor at Bloomberg Media, Fortune, and The Wall Street Journal. Mehta began her career as a business reporter at The Virginian-Pilot in Norfolk, Virginia. She received a BA in English and an MS in journalism from Northwestern University. A Chicago-area native, she now lives with her husband and two daughters in Scarsdale, New York.
Cynthia Johnson is an entrepreneur, marketing professional, author and keynote speaker. She is Co-Founder and CEO at Bell + Ivy, a digital marketing and personal branding agency in Santa Monica, CA. She is Founder at CynthiaLIVE, and Co-Founder at PINCH, Sea Salt. Previously, she was Partner & Director of Marketing for RankLab, a digital marketing agency listed in Inc. Magazine's Fastest Growing Private Companies in 2015. In July of 2015 RankLab was acquired by AAC Holdings, Inc. She is an Advisory Board member for The Millennium Alliance, a leading technology, business, and educational advisory firm serving Fortune 1000 C-Level executives. She has been involved in campaigns for Outerknown, HereMedia, West Management, Chevy’s, PETA, and several other leading brands.
Cynthia was listed as top personal branding experts in 2017 by Entrepreneur, top 50 marketers on SnapChat by Mashable, Most Influential Women in Business by Tenfold Research, and top 20 people in SEO by Guardian. She is also a member of the Young Entrepreneurs Council, and a contributor to Entrepreneur, Forbes, and several other industry-specific publications.
Slattery recently joined Fast Company, the dynamic business media brand renowned for covering business as a source for good. Previously, he spent years leading marketing teams for iconic brands like TIME, Sports Illustrated, Fortune and Money before taking a leadership role in Time Inc.’s ad sales vertical structure as part of the company’s go-to-market strategy. As CMO of the SI Group, he led marketing for the SI and GOLF portfolios, including SI Kids, FanSided, 120 Sports and SI Films. At SI, he spearheaded the successful re-launch of the Sports Illustrated Podcast Network, and he launched the Sports Illustrated Overtime content studio to build industry-leading native and branded content solutions for top marketers. Earlier he spent many years on the editorial team of SI as a reporter while also writing feature films and documentaries. In the 2000s, with TIME marketing, Slattery shepherded the annual TIME 100 franchise and led marketing for TIME.com. He moved to FORTUNE as VP Marketing in 2012, added responsibility for MONEY in 2013 – and steered marketing for the launch of both brands’ all-new websites.
×PETER VOGEL Of Counsel, Foley Gardere, Foley & Lardner LLC
Peter S. Vogel is a trial partner at Gardere Wynne Sewell LLP where he is Chair of the eDiscovery Group and the Internet, eCommerce, & Technology Team. Before practicing law he worked as a systems programmer, received a Masters in Computer Science, and taught graduate courses in information systems. Peter has had trials around the US on software implementations, misappropriation of trade secrets, copyright infringement, software patent infringement, and Internet disputes. For 12 years he has served as the Founding Chair of the Texas Supreme Court Judicial Committee on Information Technology which is responsible for helping automate the Texas court system and creating the Texas eFiling System. Peter has taught courses the SMU Dedman School of Law for more than 25 years including courses on eDiscovery and the Law of eCommerce. Many of Peter’s topics are discussed on his blog www.vogelitlawblog.com and in his monthly legal column on www.ecommercetimes.com .
×Dipanjan Chatterjee VP, Principal Analyst, Forrester
Randall has been the CEO of the Interactive Advertising Bureau since 2007. Previously, he was the Chief Marketing Officer and Senior Director of Intellectual Capital at Booz Allen Hamilton, the international strategy and consulting firm where he also directed the award-winning business journal strategy+business and other electronic and print publications. Earlier, Randall spent six years at The New York Times, where he was the technology and politics editor of the Sunday magazine, daily advertising columnist, and a media and marketing reporter. He is author of Where the Suckers Moon: An Advertising Story. He received a B.A. in Classics from Princeton University and resides in New York City.
×Patrick Dolan President & COO, Interactive Advertising Bureau
×Anna Bager EVP, Industry Initiatives, Interactive Advertising Bureau (IAB)
Anna Bager, Executive Vice President of Industry Initiatives, brings together two of the digital media and marketing industries’ most significant growth platforms under her leadership. The IAB Mobile Marketing Center of Excellence, an independently funded and staffed unit inside the IAB, charged with driving the growth of the mobile marketing, advertising and media marketplace. The Digital Video Center focuses on tying together various IAB video activities – including Advanced TV, Digital Video, and the Digital Content Newfronts – providing a one-stop shop for thought leadership, innovation, research, and guidance for the burgeoning digital video industry. Prior to joining the IAB, Bager was heading business intelligence at Ericsson Multimedia and head of research at Ericsson’s Business Consulting unit. Earlier, she was Research and Consulting Manager for IDC EMEA. Business Insider named Anna to the Most Important Women in Mobile Advertising in 2012, 2013 and 2014, and one of the 2014 top women in media by Folio Mag.
Steve is Chief Marketing Officer Director at ondemandCMO, a marketing services agency focused on helping B2B clients develop their brands, grow sales and improve financial performance. As CMO, he leads the development of strategic marketing plans for clients competing in the automotive, eCommerce, technology, sports and financial services categories. That expertise include helping clients identify new markets, brand positioning/messaging, content marketing and digital/social media planning all with the intent to grow sales either through new customer acquisition or customer retention marketing initiatives.
Prior to joining ondemandCMO, Steve held senior marketing roles at such world renown brands as Jaguar Cars, Morgan Stanley and Smith Barney. He also worked as a senior account director at several agencies responsible for nurturing such brands as BMW, Land Rover & MINI.Steve has been recognized by the Direct Marketing Association for his work on Jaguar Cars and received a Cannes Lions award for his ground-breaking work on BMW Films.Steve received a B.A. from Fordham University and a M.A. from Ohio State University. He is currently an adjunct professor at NYU, teaching a Capstone Business Planning class to graduate marketing students.
×Margaret Molly Global Chief Marketing Officer and Head of Business Development, Siegel+Gale
Margaret Molloy is Global Chief Marketing Officer at Siegel+Gale & Creator of WearingIrishMargaret is the New York-based, global chief marketing officer at the renowned branding firm Siegel+Gale. A native of Ireland and a Harvard Business School graduate, she is regarded as one of the most influential global marketing leaders and consistently appears on top CMO lists, including Forbes’ top CMOs on Twitter. A strategic marketer, she is a sought-after speaker and has published articles in Harvard Business Review, Forbes, Fast Company and beyond.Margaret created #WearingIrish in March 2016 as a passion project to showcase Irish fashion designers. Acclaimed by the iconic Women’s Wear Daily, WearingIrish is now a movement online and offline with an event program recently hosting 10 winning Irish designers in New York City in May 2018. Margaret is the curator of the program.Margaret has receiving many accolades, including: Overseas Business Woman of the Year 2017 by Image magazine; 2017 Marketer of the Year by The Drum; Top 50 Power Women and Top 100 Irish Americans in Business in 2016 and 2017 by Irish America; and the 2018 Creativity and Arts awards in Fashion and Design by Irish Central. Margaret brings a potent blend of grace, gravitas, and grit to everything she touches. Follow Margaret on Twitter @MargaretMolloy and Instagram @WearingIrish. Margaret lives in Manhattan with her husband, economist Jim O’Sullivan, andtheir sons, Finn and Emmet.Awards
2017 B2B Marketer of the Year by The Drum
Top 50 Power Women by Irish America in 2016
Forbes top 10 CMOs on Twitter in 2017
Creativity and Arts awards in Fashion and Design by Irish Central in 2018
Top 100 Irish Americans in Business by Irish America in 2016 and 2017
Overseas Business Woman of the Year by Image magazine in 2017
Top 20 CMOs to follow on Twitter by Digimind
Top 50 most influential CMOs and marketing Leaders by Science of Digital Marketing in 2016
She is the creator of #WearingIrish, a groundbreaking platform to build awareness of Irish fashion design.
Margaret has an MBA from Harvard Business School and a BA from the Univ. of Ulster, Northern Ireland and La Universidad de Valladolid, Spain
She is a board member of the Marketing Society and Origin Theater
A thought leader, she has been published in HBR, Fast Company, the Huffington Post and beyond, and is a frequent LinkedIn and Forbes contributor
Margaret created and hosts Siegel +Gale’s renowned Future of Branding Roundtable in cities across the U.S. and beyond.
Margaret curates and hosts the CMO keynote panels at the Gartner/Evanta CMO summits across the U.S.
×Anne Marie Stephen President | Founder, Retail Innovation Lounge, Street Fight
Anne Marie Stephen is ceo + founder of kwolia, an innovation advisory providing insights, connection + curation + communication between consumer driven industries and innovative technologies bridging physical and digital worlds. She is also the founder of RetailInnovationLounge.com a global experiential tech event. As a customer experience guru and trends forecaster in retail, Anne Marie has worked with leading companies including: IBM, Panasonic, Toshiba, Microsoft, Simon Venture Group, TPN, AholdDelhaize, Pepsico, Hershey’s, Disney, Chico’s, AutoZone, Ralph Lauren, Hickory Farms and Macerich. Recognized as
Recognized as a thought leader, Anne Marie is a sought after speaker at future of retail, innovation and marketing at events including (edited): SXSW, Shoptalk, CES, Mobile Media Summit, Shop.org, CinemaCon, APEX, Ad Tech, Retail Evolution, Retail Smarter - University of Florida Warrington School of Business, International Council of Shopping Centers, National Sporting Goods Association, National Association of Chain Drug Stores, the National Association of Theater Owners. featured writer for Chain Store Age, Innovative Retail Technologies, Retailing Today, GeoMarketing, Chain Drug Review, Box Office Magazine, Fierce Retail, Street Fight, SharpHeels. and featured writer for Chain Store Age, Innovative Retail Technologies, Retailing Today, GeoMarketing, Chain Drug Review, Box Office Magazine, Fierce Retail, Street Fight, SharpHeels.
She is founder Smart Women in Retail Leadership (SWIRL); Past President, Location Based Marketing Association (LBMA) Chicago; Mentor at tech accelerators: Plug and Play Brand and Retail Center of Innovation Silicon Valley, XRC Labs in New York City, RevTech in Dallas and 1871 in Chicago. Anne Marie is a graduate of the University of Illinois at Urbana-Champaign.To learn more about Anne Marie; where she speaks, booking and upcoming events visit: annemariestephen.com